Skip this ad and someone dies.
(not really, but an interesting use of pre-roll for suicide prevention.)
(Source: youtube.com)
Hi, I'm Edward Boches, Chief Innovation Officer, Creative Director, Professor of Advertising, Explorer, Maker, Believer in Sharing. Mullen and Boston University. You can also join me on Twitter. @edwardboches
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Imagine if Picasso had used this technique. →
We’d have no Cubism that’s for sure.
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Guardian open journalism: Three Little Pigs advert - video (by TheGuardian)
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10 Best Books of 2011 →
You may want to read this one, if you are in marketing.
By Daniel Kahneman. Farrar, Straus & Giroux, $30.
We overestimate the importance of whatever it is we’re thinking about. We misremember the past and misjudge what will make us happy. In this comprehensive presentation of a life’s work, the world’s most influential psychologist demonstrates that irrationality is in our bones, and we are not necessarily the worse for it.
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Cool video of Beatles album covers. Apple - iTunes - The Beatles - TV Ad - Covers (by Apple)
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Galaxy Nexus and Google+ Hangouts: Social MC’s (by googlenexus) New spot from @mullenunbound
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Theme: Linear by Peter Vidani
